Historical Context & Use
Provincial Administration:
Emerita Augusta was established by Augustus as a settlement for veteran soldiers. Its coinage reflects the localized expression of imperial authority in the far-flung provinces.
Everyday Commerce:
The Ae was the standard coin for small transactions, facilitating trade and daily purchases such as food, clothing, and local services in the Roman provinces.
Propaganda and Integration:
Beyond its economic function, the coin acted as a medium for disseminating imperial ideology, reinforcing Augustus’s role as a benevolent and stabilizing force.
The presence of a military-related reverse inscription underscores the symbiotic relationship between the Roman state and its armed forces—a critical aspect of Augustus’s reformed and resilient regime.
Life of Emperor Augustus
Background:
Augustus, born Gaius Octavius, was the adopted heir of Julius Caesar. His rise to power ended a century of civil wars, and he became the first Roman Emperor.
Reign Highlights:
His rule (27 BC – AD 14) initiated the Pax Romana, a prolonged period of peace and economic prosperity across the empire.
Augustus implemented sweeping administrative, military, and cultural reforms, laying the foundations for the Roman Empire’s longevity.
Legacy:
He is remembered for his adept use of propaganda, which is clearly reflected in the coinage. His portrait, titles, and associated inscriptions were intended to communicate stability, divine favor, and the promise of a harmonious state.
Coins like this one were not only currency but also enduring symbols of his transformative impact on Roman society.
Conclusion
This Roman Provincial Ae from Emerita Augusta, minted in 27 BC, encapsulates the spirit of Augustus’s visionary rule. It functioned as a practical tool for everyday commerce while also serving as a piece of imperial propaganda—linking the new provincial order with the military and administrative achievements of Augustus. Today, it stands as a tangible testament to the profound changes Augustus brought to the Roman world, particularly in integrating far-flung provinces like Hispania into a unified empire.
References: FAB-986, Abh-987; Tesorillo-Emerita 23, Plate Coin; standard numismatic literature on Roman Provincial Coinage and the Augustan Age.
Emerita Augusta 27 BC
Opening Sale
General Information
Authority & Ruler: Emperor Augustus (63 BC – 14 AD)
This coin reflects the imperial propaganda of Augustus, the founder of the Roman Principate, who ushered in an era of peace and prosperity following years of civil war.
Mint Origin: Mérida, Badajoz, Spain
Founded by Augustus in 25–27 BC for retired legionaries, Emerita Augusta served as a key center for Roman administration in Hispania.
Denomination & Date:Denomination: Æ Sestertius
Date: 27 BC
References: FAB-986, Abh-987; Tesorillo-Emerita 23, Plate Coin
Physical Specifications
Material: Bronze
Weight: 11.9 grams
Diameter: 25 mm
Shape & Technique: Round, struck by hand (hammered coinage)
Condition Notation: (Example specimen noted as BC+/MBC-, indicating moderate to acceptable wear) All text clear, well-centered
Obverse (Front) Details
Legend: “CAESAR. AVGVST. TRIBVNI. POTEST”
Design: Features the bust of Emperor Augustus, depicted in profile facing right.
Augustus is portrayed with a dignified expression, wearing the traditional diadem or radiate crown that symbolizes divine favor and his imperium.
Symbolism: The inscription underscores his imperatorial titles, notably the tribunician power (Tribunicia Potestas), a key element legitimizing his authority.
His portrait served as a powerful propaganda tool, reinforcing his image as the bringer of peace (Pax) and stability to the empire.
Reverse (Back) Details
Legend:
“P. CARISIVS. LEG. AVGVSTI”
The inscription likely identifies a military official (possibly “Publius Carisius”) connected to the legionary forces, emphasizing the link between imperial power and the military.
The mint mark or additional design elements confirm the provincial origin, linking the coin to Emerita Augusta.
Interpretation:
The reverse inscription connects the coin to the military foundation of the city, honoring those who served under Augustus and highlighting the importance of the legions in securing his regime.